THE SALES OPTIMIZATION COMPANY LIFT Optimize Revenue and Profit SALES OPTICS® SCORE Improve prospect awareness and capture new logos 5:502 ®

Why Lift?

We deliver data based analysis on what is impacting revenue growth.

LIFT is THE Sales Optimization Company. Our Mission is simple, we will research your organization and provide you with data on what is helping or hindering optimal sales output. Whether you are a start-up or a multi-billion dollar organization, optimizing revenue & profit is critical to your health. Many of our clients thought that they knew what was standing in their way, but our Sales Optics® process not only gave them definitive proof, but we also uncovered issues that they never suspected.

HINT – The solution lies beyond your sales team.  More sales training isn’t the fix! More dollars thrown at marketing isn’t the fix!




Sales Optics®

Do you know exactly why you made, or didn’t make your sales/profit goal last year?

For more than 15 years, LIFT has been fiercely focused on optimizing the performance of our clients. What we have learned during that time is that sales & profit optimization comes from more than just the Sales Function. It is easy to point the finger at sales, but if all parts of a company are not aligned the success of the business will be impacted.  We have developed a proprietary process that helps LIFT to clearly and objectively pinpoint the strengths of our clients’ organizations, while at the same time see hidden barriers to optimized organizational performance.Learn More »


Sales Optics® Score (SOS) Survey

How effectively do all segments of your organization work together to maximize sales & profit?

LIFT has created a proprietary benchmarking tool that provides our clients with immediate information on the state of their sales output. The benchmark data derived from this tool can be used as a starting point before any key investment or initiative is implemented. After the initiative is launched, you can reassess your SOS to determine if the initiative has produced the desired results.Learn More »


5:50² ®

Do you have a clear understanding of what your prospective customers are looking for?

Connecting with prospective customers is the goal of every sales organization. 5:50²® is the key to making fast connections with a greater impact! LIFT works to understand your competitive landscape and your customer’s personas, then function as a bridge to ensure that your value proposition is being articulated in a way that prompts them to listen to act.Learn More »

Recent News

Use Your “SALES SIGNAL” to Win More Deals

When driving down the highway, how angry do you get when the car in front of you doesn’t use its turn signal when moving from one lane to the other? If you are like me, maybe you get angrier than you should (I am working on it 🙂). Maybe the reason we get so frustrated […]

Malcolm Gladwell Was Wrong;
10,000 Hours of Experience Won’t Make You Great at Anything!

Everyone knows that if you do something for 10,000 hours, you will develop expertise in that area. Well-regarded, Best-Selling author Malcolm Gladwell sighted this metric in his 2008 book – Outliers: He wrote, “In fact, researchers have settled on what they believe is the magic number for true expertise: ten thousand hours.” Another quote references […]

The Micromanagement Myth

Think about the worst boss you ever had. Do you have an image of him/her in your mind‘s eye? Is your stomach starting to clench? Are you getting a little angry? Ok, now that you have that image in place, I want you to grab paper and pen or your electronic device and create a […]

Existing Clients