At LIFT we believe a key differentiator in our work, is our talent. We hire people who have been successful sales people, sales leaders, and change agents. Members of our team have worked for Fortune 100 companies, start-ups, and everything in between. We have lived and worked outside of the United States, so we bring a global perspective. When you work with us, expect to work with genuinely good people who deliver great sales optimization results.
President & Founder
At LIFT we believe a key differentiator in our work, is our talent. We hire people who have been successful executives, sales leaders, and change agents. Members of our team have worked for Fortune 100 companies, start-ups, and everything in between. We have lived and worked outside of the United States, so we bring a global perspective. When you work with us, expect to work with genuinely good people who deliver great sales optimization results.
President & Founder
Bob is the Founder & President of LIFT Consulting and the creator of Sales Optics® – Survey, Audit, and Analysis. Deploying a Sales Optics® process ensures the optimization of revenue & profitability.
Bob is an expert in uncovering and understanding the root cause of business inefficiencies. Bob and the LIFT team have partnered with some of the most successful companies in the world – Delta Airlines, Hewlett Packard, Intel, Thermo Fisher Scientific, and Schindler Elevator. Bob has also worked across the globe in Australia, China, Japan, Singapore, Malaysia, England, Ireland, Scotland, Germany, Belgium, Switzerland, Brazil and Canada, so he brings a cross-cultural mindset to LIFT’s engagements.
Specialties: Business growth and strategy, Strategic direction, Sales optimization, Customer journey/Sales journey mapping, Win/loss reviews, Professional growth, and Coaching.
Available for: Keynotes, Sales Kick-offs, Executive Coaching, Strategic Planning, and Corporate retreats.
Vice President of Client Development
Heather comes to us with extensive experience in marketing and sales. Over her career, she consistently ranked in the top 5 nationally with her clients while coaching and managing Account Executives in multiple states. She has also been a corporate coach for a Franchisor, training and coaching new Franchisees on how to run their business and sell products. Heather has recently worked with companies in construction, advertising, software sales, and healthcare training/coaching customer service and sales teams, creating marketing programs and content, maintaining brand integrity, and developing onboarding programs.
Vice President of Consulting Services
Dani Kreuser has been with the LIFT team for over 3 ½ years. She has a background in sales and sales training, having spent 15+ years with organizations such as GE, Money Mailer and Choice Hotels International. During her time with LIFT, Dani has helped many organizations improve performance through projects focused around sales coaching, onboarding, sales optics analysis and developing standard operating procedures, among others.
Dani earned her degree in Organizational Development from Eastern Illinois University. She lives in Scottsdale, AZ with her husband and their 2 children.
Vice President of Business Development
Robin Carretta joined Lift in 2023 following a very successful career leading and developing sales teams and sales executives in a variety of industries, including technology, media and advertising, for both start-up and Fortune 500 companies. Before Lift, Robin worked for CBS/Westwood One, Rocket Fuel, Sojern and Bluecore in progressively more senior sales leadership positions. Her areas of expertise include retail, manufacturing and consumer packaged goods.
Robin lives in Chicago with her husband and two children.
Sean Atendido has broad-based business experience working in advertising, sports marketing & licensing, fulfillment and logistics, and life sciences. He has been a professional consultant for three years, working with LIFT for two years. Over the course of his career he held roles of increasing responsibility and worked with brands and organizations including Pepsi, Sprint, Stetson, Resistol, NASCAR, NFL, MLB, Sandoz, Novartis, and Takeda Pharmaceuticals.
He is a professionally certified coach, and accredited leadership consultant specializing in building capabilities for frontline leadership. He holds multiple certificates in leadership and sales training. He earned his BA in Journalism and Advertising from the University of Oklahoma. He lives in the Dallas-Fort Worth area of Texas with his wife and daughters.