2021 Training Programs and Consulting Services

Making your sales force a source of competitive advantage requires more than simply training salespeople on new sales techniques. Optimizing sales requires alignment between all areas that support the sales function: Marketing, Inside Sales, Professional Services, Production, Sales Operations, Finance, and Customer Success.

Before we deliver any training to your organization, we will take the time to understand what makes your company unique.  Once we understand the ins/outs of your culture, we will ensure that our programs are customized to your specific needs.

Below is a complete list of training programs and consulting services that are available to you as a part of our 2021 focus.

Training Programs

Connecting with prospective customers is the goal of every sales organization. 5:50²® is the key to making fast connections with a greater impact! LIFT works to understand your competitive landscape and your customer’s personas, then function as a bridge to ensure that your value proposition is being articulated in a way that prompts them to listen to act.

Aligning with Customer Buying Behaviors helps high-performing salespeople understand the customer’s buying process. Participants learn how to look beyond their own selling priorities and adapt their offering to meet the customer’s buying priorities—fitting into the customer’s business and buying processes versus requiring the customer to adapt.

Leading for Performance: Coaching for Sales Performance offers sales managers coaching skills and techniques to create the conditions under which salespeople can succeed. This program will enable sales managers to gain a competitive advantage using an effective structured coaching approach that taps their salespeople’s potential and leads to improved performance and fulfillment.

The sales manager’s ability to develop and coach their people has a significant impact on sales team results. Learn how to reinforce skill usage of The Counselor Salesperson (CSP) with the program Coaching the Counselor Salesperson. Your sales managers will learn the ABCs of coaching, how to overcome the challenge of coaching, and receive a playbook to help coach sales representatives of all skill levels.

Conducting Strategic Business Calls: Discovering Critical Success Factors addresses the foundational skills of consultative selling. Understanding those few areas that are critical for business success is first and foremost. Sales professionals learn how to uncover customers’ critical success factors and how to adapt, create, and position the business value of their offering to meet these requirements.

The Consultative Process introduces a problem-solving mindset and presents an effective process for consulting with both internal and external clients. It helps technical professionals become comfortable in their role as consultants. It also helps them generate greater alignment and commitment with clients by using a win-win problem-solving approach.

Consulting skills are as important as technological proficiency in today’s environment. Consulting with Clients is an intermediate level workshop designed to enable consultants to bring business value to their internal or external clients. Participants will learn how to align solutions to address business priorities and processes and, as a result, achieve increased revenue and customer loyalty.

When competition is stiff, sales professionals cannot waste time on aimless searching to find new prospects. Instead, they have to be on target right from the start, quickly and efficiently finding the people and organizations that qualify as likely customers. A salesperson who is able to properly prospect will make the difference between winning and losing business.

The Counselor Salesperson uses a four-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. CSP focuses on adopting a Counselor Mindset, a mindset that builds profitable, long-term customer relationships.

The Creating Differentiated Offerings module of the Sales Advantage Series helps high-performing salespeople avoid the pitfalls of competing on price by effectively differentiating their offering with customers. In this module, sales professionals learn how to look beyond easily commoditized features and services to developing real differentiation based on what the customer values, which is hard for competitors to replicate.

The Customer Relationship Inventory (CRI) is an insightful assessment tool that measures a salesperson’s skill levels in terms of relating, discovering, advocating, and supporting, as perceived by the people he or she serves. Participants will receive useful feedback and development planning based on their customers’ perspective.

Going to market with unique, high-quality products and services is no longer a guarantee that sales will be made and accounts will be retained. Remaining viable in today’s business environment requires salespeople to know and understand their customer’s business goals and key business metrics.  Uncovering this is the secret to unlocking solutions that add value to the customer. It all begins with an advanced discovery process and listening to the customer’s needs and priorities, then linking co-created solutions that add value to the customer.

Executive Coaching is a widely used term, that means different things to different people. The type of Executive Coaching we do at LIFT is for Sales Leaders, Sales Executives, Services Leaders, or Technical Professionals, and in almost every case it involves behavioral change. Often there is a strategic component, in that we are helping an individual get ready to handle a new challenge, helping that individual recognize the changes that need to be made to successfully navigate and succeed in a different, challenging or changing environment.

Global Effectiveness is based on working within the five cultural dimensions. This program will teach participants what types of behaviors to expect from certain cultures and how to prepare themselves for business interactions. Participants will learn how to turn cultural differences from an unknown liability into an asset.

Inside Sales Excellence is a compelling sales program that dramatically improves how ISRs/BDRs create value for sales teams. It helps participants clearly communicate their competence and establish credibility with prospects/customers, who in turn will be more likely to respond to questions, accept the ISRs/BDRs recommendations, and be willing to move to the next phase of the buying/selling process.

The Managing Competition module of the Sales Advantage Series helps high-performing salespeople learn how to outmaneuver the competition. In this module, sales professionals learn about the competitive landscape using The Value Map. This tool will help them assess their value and their competitors’ value from the customer’s point of view.

The Managing Decisions module of the Sales Advantage Series helps high-performing salespeople learn how to interpret the decision dynamics for an opportunity in order to influence the decision in their favor. In this module, sales professionals learn how to manage key stakeholders in the decision process.

The Managing Opportunities module of the Sales Advantage Series helps high-performing salespeople learn how to make optimal decisions when choosing which opportunities to pursue. In this module, sales professionals learn about the factors that influence whether a customer will move forward with a buying decision.

In today’s complex business environment, the ability to deliver a persuasive presentation to internal or external audiences has become a fundamental requirement. Presenters need to craft the right message for their audience, stay alert to reactions, effectively address questions, and persuasively make their point. Are your key contributors able to present with confidence and poise? Do they know how to successfully engage their audiences at that critical moment of influence?

Negotiating to Yes helps salespeople become better negotiators by turning face-to-face confrontation into side-by-side problem solving. It is based on the concept of Principled Negotiation, a method that offers salespeople an efficient process for reaching optimal business agreements that are satisfying to both parties and actually strengthen professional relationships.

Relationship building and face-to-face business networking skills are critical to effective business performance. Among young business professionals, 60% say they are uncomfortable in business and social settings and 85% say they don’t have the networks they need to accomplish their goals.

IFT’s Sales Effectiveness Analysis involves working with sales organizations that need to improve sales effectiveness but lack clarity and alignment on where and how to begin. There may also be lack of agreement among key stakeholders on the need and proper way to address issues—ranging from isolating and addressing problems, like low close rates, decreasing margins, and rep churn, to larger more strategic issues such as how to enter new markets or significantly change the entire sales approach in order to implement a significant change in strategy.

LIFT’s Sales Process Consulting involves working with sales organizations to clearly define a sales process that ensures alignment between how new and existing customers buy today and how salespeople sell to them. A well-defined sales process enables salespeople and sales managers to accurately assess where customers are in their buying process. This allows them to identify the key selling activities needed to advance opportunities from pre-qualified through winning the business and growing revenue over time.

The Sales Leader Manager: Leading Salespeople to Success provides sales managers with the framework and skills to enable their sales teams to succeed by achieving higher revenue, customer satisfaction, and long-term profitability.

The Sales Leader Navigator diagnoses where your sales leaders are in terms of the Integrated Leadership Model’s four roles. This 360-degree feedback instrument also measures the impact your sales leaders are having on the effectiveness of your sales process.

The Salesperson Navigator diagnoses where your salespeople are in terms of the Consultant / Strategist Model’s four roles. Today, selling requires more than personal effectiveness or technical effectiveness (product knowledge).

Signature Service is a practical, results-oriented program that helps service providers at all levels develop and apply the skills necessary to ensure customer satisfaction. Signature Service recognizes four distinct customer conditions and provides specific approaches for successfully responding to each one. Service providers learn how to bring customers to a satisfied level, then confirm customer satisfaction.

In Turning Information into Sales, salespeople will be provided with tools to effectively discover business needs, identify what matters, and apply it in successful sales. They will develop the essential ability to discover the information needed to create highly satisfactory and compelling solutions, resulting in improved sales results.

The Versatile Salesperson is built around the four-quadrant Social Styles matrix. Participants are profiled for their perceived Social Style and interpersonal versatility level, then learn how to identify others’ Social Styles and temporarily adjust their own to communicate more easily and effectively with others.

Sample Pricing for Training Programs and Consulting Projects

Virtual Training Program

  • Conduct up to 5 interviews with key stakeholders in order to understand: company culture, values, current issues, strengths, and links to current/previous training programs
  • Conduct 1-hour executive kick-off meeting to ensure program alignment
  • Deliver four 2-hour virtual 5:50sessions to 16 participants
    • Includes master facilitator and virtual classroom assistant
    • Includes use of Adobe Connect “classroom”
  • Two 30 min coaching calls with each participant post-training
  • Summary overview of training/coaching observations

Suggested pricing = $20,600*

* Estimate.  Pricing could vary depending on selected program. Pricing would vary if delivered in person vs. virtual.

Virtual Consulting Project

  • Interview Sales and Services Leaders to confirm business direction and goals
  • Review critical documents: Sales pipeline, Account plans, Service pipeline, job descriptions, current project work-flow, organizational charts, etc.
  • Assist with the creation and distribution of all internal communication
  • Create and distribute an internal Sales Optics® survey that will be distributed to key stakeholders.
  • Analyze Sales Optics® data and determine current strengths and opportunities that are impacting your firm’s ability to optimize business performance. Analysis will include specific sales and services components.
  • Deliver key Sales Optics® findings to select Leaders.
  • All documentation will be delivered electronically.

Suggested pricing = $29,050*

*Estimate.  Pricing could vary depending on number of interviews that need to be conducted and the amount data that needs to be reviewed.  Pricing would vary if conducted on-site vs. virtual.