Who Owns the Customer Journey?
Jump to a Section: Awareness | Interest | Consideration | Evaluation | Purchase | Service | Loyalty | Re-Purchasing Has anyone asked this question inside of your organization recently? If no one has, have you discussed every part of the SALES JOURNEY/Sales Process, as it aligns with your customer journey? If you haven’t discussed either […]
What Is Your Crisis Selling Playbook?
It is late March 2020, and most of the business world is experiencing some type of crisis because of Covid-19. After a recent financial crisis, Jerome Powell, Chairman of the Federal Reserve, stated, “The financial crisis revealed important weaknesses in many areas of our financial system.”
The Best Salesperson You Know
Quite often in some of our sales training programs, we will ask participants to think of a time when they had researched a product( car, camera, computer, purse), had the money to buy that product, and then walked into a store to actually BUY IT. We ask them to think of a REAL SITUATION, and […]
Leadership: Beyond Star Trek
There is a question that all employees ask their leaders “Why should I follow you?” What’s that you say? No one’s ever asked me that! Well maybe not directly but take it from me it’s been asked. And discussed. In detail. And here’s the reality check: If you think you can avoid having to answer […]
If you are over a certain age, when someone mentions the word NETWORKING, you probably think about attending a sparsely filled cocktail party, making useless small talk , and hoping beyond hope that someone will walk in, immediately love you, and offer you the job of your dreams. If that happened to ANYONE reading this […]