Why Lift?

We deliver data based analysis on what is impacting revenue growth.

LIFT is The Sales Optimization Company. Our Mission is simple, we will research your organization and provide you with data on what is helping or hindering optimal sales output. Whether you are a start-up or a multi-billion dollar organization, increasing revenue is critical to your health. Many of our clients thought that they knew what was standing in their way, but our Sales Optics process not only gave them definitive proof, but we also uncovered issues that they never suspected.

HINT – The solution lies beyond your sales team.  More sales training isn’t the fix! More dollars thrown at marketing isn’t the fix!

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SERVICES

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Sales Optics®

Do you know exactly why you made, or didn’t make your sales/profit goal last year?

For more than 13 years, LIFT has been fiercely focused on optimizing the sales performance of our clients. What we have learned during that time is that sales & profit optimization comes from more than just the Sales Function. It is easy to point the finger at sales, but if all parts of a company are not aligned the success of the business will be impacted.  We have developed a proprietary process that enables us to uncover hard data and metrics that clearly and objectively pinpoint the strengths of our clients’ sales organizations, while at the same time identifying and understanding hidden barriers to peak sales.Learn More »

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Sales Optics® Score (SOS) Survey

How effectively do all segments of your organization work together to maximize sales & profit?

LIFT has created a proprietary benchmarking tool that provides our clients with immediate information on the state of their sales output. The benchmark data derived from this tool can be used as a starting point before any key investment or initiative is implemented. After the initiative is launched, you can then reassess your SOS to determine if the initiative has produced the desired results.Learn More »

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5:50² ®

Do you have a clear understanding of what your prospective customers are looking for?

Connecting with prospective customers is the goal of every sales organization. 5:50²® is the key to making fast connections with a greater impact! LIFT works to understand your competitive landscape and your customer’s personas, then function as a bridge to ensure that your value proposition is being articulated in a way that prompts them to listen to act.Learn More »

What Clients Are Saying

Brink’s Money, a Division of Brink’s Inc., has partnered up with Lift for multiple years. As a FinTech start-up within a big organization, we consider Bob a true business partner that helps us build a solid go-to-market foundation as we scale up and create a sequential improvement culture.

Miguel A Zepeda
Managing Director, North America Payments
Brink’s Inc

“Bob Logue of Lift Consulting was instrumental in the successful rollout of the Wilson Learning Sales Program for the Citrix Americas team. We greatly appreciate his thought leadership in the planning and development phases in addition to his facilitation skills during the actual sales training rollout. Bob is the consummate professional and did a great job in tailoring the content to our business and connecting with our Sales team. The Result: A successful engagement and very satisfied customer. We look forward to working with Bob and the Lift Consulting team in the future.”

David Brosnahan
Sr. Director, Americas Readiness
Citrix Systems, Inc.

“Delta invests significantly in the learning and development of our sales force; we want our people to have opportunities to learn from some of the most experienced and innovative sales professionals, and that’s exactly why we have Bob Logue on our team. Bob speaks the sales language in a way that’s incredibly relevant and meaningful to our salespeople. He challenges the way we think, how we solve problems, and how we get our business to the next level.”

Jacob Morris
Manager, Sales Training
Global Sales
Delta Air Lines, Inc.

Bob Logue and the LIFT team supported two important initiatives for our team. In both engagements, Bob’s thought leadership and results orientation helped us craft a high-value experience for our leaders. Even a year later, participants are applying the key learnings from Bob’s session.
When I work with Bob, he serves as an extension of our internal team. He successfully leverages industry best practices with a customized approach to make each deliverable/outcome better than the last.

Ann Varanakis
Vice President, Workforce Management & Communications

Bob Logue is helping HP Software & Solutions PS to become a better consulting organization. While traveling to our locations in Brazil, India, Singapore, and throughout the US, Bob has taken the time to learn about our organization and our people in order to customize and translate skills workshops to our team’s everyday lives and how they impact our business. He effortlessly made large rooms of people seem small and personal. Bob’s energy and passion resulted in lively participation and tangible outcomes. We truly value Bob as a trusted adviser to our organization.

Autumn Helfert
HP Software Professional Services

For several years now Bob Logue has provided Intel employees with skills training using Wilson’s Counselor Salesperson and The Consultative Process. As one of our more popular vendor instructors, Bob regularly delivers training to new hire employees as well as providing refresh training to experienced sales people. Bob is recognized for his ability to foster dialog among the class participants, and help his students develop & strengthen many core skills. As a training partner, I know I can depend on Bob to carefully plan, deliver, and debrief on these programs, with what I consider a winning partnership.

Mary Duhain
Intel Sales & Marketing
Learning & Development Program Manager

We recently engaged Bob Logue and his team at LIFT to help us identify ways in which we could improve our sales effectiveness as a company. LIFT collected a significant amount of data for Metal Sales, and they presented their findings and data to me and my executive team. LIFT did a fantastic job in summarizing and prioritizing the vast amount of data and feedback collected from our customers and our employees. They were able to present and communicate the information in a way that enabled our executive team to develop key initiatives and a Go-To-Market approach that will help address our most critical needs. Bob challenged our team and helped drive creative thinking. We appreciated the passion and commitment that he brought to the assignment and look to continue our partnership with LIFT for years to come.

Nick Dowd
President and CEO
Metal Sales

Our business operates in a very complicated space.  We have to work with multiple partners, and the difference between success and failure on our jobs is COMMUNICATION.  Over the last few years we have utilized LIFT Consulting to help us with both our internal and external communication, and I am certain that they have helped improve our performance.  I can’t speak highly enough about them.

Jeff Waneka
Senior Vice President and Chief Operating Officer
Commercial and Industrial Division
MYR Group Inc.

Paxxus is a company known for using science & engineering to create innovation in our market sector. By interviewing our Customers, Sales Team and Sr. Management Bob used his inside knowledge of Paxxus to open our eyes to the idea that there is a real SCIENCE to effective selling and that outstanding technology and product support is less than 25% of the sales function, “POWERFUL INSIGHT”. If I were to rate what Bob & LIFT have done for Paxxus so far on a scale of 1 – 1 0 he would receive a 10, clearly exceeded expectations.

Dwane Hahn
Vice President of Sales & Marketing
Paxxus

I have partnered with Bob Logue for more than 15 years with four different companies; I’ve led the Sales Training organization for all four.  As I built my team and curriculum for those organizations, Bob was one of the first people I called for strategic advice.

One point of differentiation for LIFT Consulting is the ability to trust.  Trust them to conduct research before the event.  Trust them to deliver top-notch training.  Trust them for thorough follow-through. We look forward to partnering with LIFT in the future.

Greg Adamson
Senior Director, Sales Training and Enablement, North America
Philips

 

At Roark we have very high expectations of our companies, our employees, and of our business partners. We have partnered with LIFT Consulting on many projects over the past 10 years, and I can confirm that they have met our high expectations every time. They understand sales optimization better than any other firm that we have worked with, and they are able to translate that understanding into business results.

Geoff Hill
Managing Director
Roark Capital Group

I have worked with Bob and his LIFT team for over 5 years now.  Bob builds strong relationships by meeting his commitments and dedicating himself fully into all projects he is involved in.  He is great at uncovering root causes and helping us build innovative, sustainable solutions.  We continue to value his support and thought partnership.

 

Michael Yurchuk, Senior Vice President Human Resources SEC

Schindler Elevator Corporation, Organizational Development

I have had the pleasure of working with Bob Logue for over 15 years, first as an employee of Wilson Learning, and now as the owner of LIFT consulting.  Bob has proven his ability to develop and grow sales people as well as leaders.  When Wilson Learning looks to establish a relationship with an Independent Distributor to represent our brand,  we look for a strong fit of philosophy, values and beliefs, something we have with Bob and his organization.  The compassion, creativity and commitment Bob brings to his customers and his colleagues makes LIFT Consulting a great fit for Wilson Learning.

Tom Roth
Chief Operating Officer
Wilson Learning Worldwide

Lift Salesforce Consulting is the first firm I personally recommend to colleagues in need of sales guidance and strategy. Bob Logue has an enviable track record in steering companies to greater sales engagement and higher profits.

Marylynn Clark
President, Wyndham Vacation Rentals
Wyndham Worldwide

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